Software and the 'New' middle class in the 'New India'

Upadhya, Carol (2011) Software and the 'New' middle class in the 'New India'. In: Elite and everyman: The cultural politics of the Indian middle class. Routledge, New Delhi, pp. 167-192. ISBN 978415677981

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    Abstract: Much has been written about the emergence of a 'new' middle class in India. More affluent, transnational and consumerist than the 'old' middle class, it is usually associated with liberalization, the opening up of the economy since the late 1980s and the consequent rapid growth experienced in some sectors. With rising incomes, multiplying global connections and the influx of new consumer goods, the new middle class has become most visible through the consumer-oriented lifestyles that have dramatically appeared in Indian cities.
    Item Type: Book Section
    Additional Information: Copyright belongs to the Publisher
    Subjects: School of Social Sciences > Anthropology
    Divisions: Schools > Social Sciences
    Date Deposited: 23 Dec 2011 06:48
    Last Modified: 25 Mar 2013 09:51

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